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Numa career site
Marketing · Numa HQ · Fully Remote

Founding Product Marketing Manager

Founding Product Marketing Manager

Location: Remote
Team: Marketing
Reports to: CEO
Base salary range: $150K-200K

About Numa

Numa is the fastest growing automotive software company on the Inc 5000 list for 2025 (third year in a row). We power AI-native dealerships, rearchitecting automotive service and sales with advanced AI agents that automate customer interactions, streamline operations and reimagine how dealerships work. Numa integrates AI into every aspect of dealership functions from rescuing customer calls and voicemails to reducing resolution times and improving team productivity. We’ve raised $50M from Google, Threshold, Costanoa, Mitsui, and Touring Capital.

About the Role

We’re hiring our Founding Product Marketing Manager—a strategic, high-impact role reporting directly to the CEO. You’ll be the architect of Numa’s product marketing discipline from the ground up, defining the frameworks, processes, and narratives that shape how the world understands and adopts our AI-powered platform.

This role blends storyteller, strategist, and operator. You’ll influence product strategy upstream, lead market-facing execution downstream, and serve as the connective tissue between Product, Sales, and the customer. If you thrive in high-autonomy environments where you can shape both the playbook and the plays, you’ll have the opportunity to make an outsized impact here.

You’ll Thrive in This Role If

  • You can see around corners and connect product vision to evolving market needs

  • You’re obsessed with deeply understanding customer pain, competitive dynamics, and buyer psychology

  • You can translate technical AI capabilities into crisp, compelling human value narratives

  • You’re equally trusted in boardroom strategy discussions and field sales calls

  • You run toward ambiguity and build clarity, process, and momentum from scratch

  • You know when “perfect” slows you down and when it’s worth holding the line

  • You create assets and tools that GTM teams actually use and love

What You’ll Do

  • Define Numa’s product marketing strategy, frameworks, and operating rhythm

  • Develop positioning and messaging that make our product easy to understand and impossible to ignore

  • Lead high-visibility product launches end-to-end, partnering with Product, Sales, and Customer teams

  • Conduct customer, competitor, and market research to inform roadmap and GTM priorities

  • Build sales collateral, pitch decks, one-pagers, battlecards, and talk tracks that accelerate deals

  • Partner with SDRs to create top-of-funnel campaigns fueled by sharp value propositions

  • Enable Sales and CS with the right content, in the right format, at the right time

  • Shape pricing, packaging, and segmentation strategy using market and buyer insights

  • Establish feedback loops to ensure market learnings inform product and GTM

Qualifications

  • 2+ years of management consulting experience and 1–2+ years of product marketing in B2B SaaS

  • Track record of building narratives that resonate across personas, segments, and channels

  • Exceptional storytelling and writing skills, backed by a strong content portfolio

  • Strong cross-functional leadership experience spanning Product, Sales, and Success

  • Data-fluent, with ability to synthesize qualitative and quantitative insights into actionable strategy

  • Experience with competitive analysis, win/loss, and market research frameworks

  • Comfortable operating in high-growth, high-ambiguity, build-from-scratch environments

Nice to Have

  • Background in product management or sales engineering

  • Experience in vertical SaaS or buyer-led selling environments

  • Familiarity with AI product marketing or complex technical domains

  • Experience enabling distributed GTM teams across segments or geos

  • Exposure to pricing, packaging, or monetization strategy

Why This Role Matters

As our first dedicated product marketing leader, you won’t just execute campaigns—you’ll define how product marketing operates at Numa. In a noisy market, you’ll make sure our story cuts through, our launches land, and our positioning wins hearts, minds, and deals. This is a rare opportunity to build a function that’s central to our growth and report directly to the CEO while doing it.


Department
Marketing
Locations
Numa HQ
Remote status
Fully Remote
Marketing · Numa HQ · Fully Remote

Founding Product Marketing Manager

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